Geox Essays

Geox Essays Geox Paper Geox Paper Geox main competitive advantages are: Technology: constant focus on the product with the application of innovative and technological solutions developed by Geox and protected by patents. Focus on the consumer: cross-market positioning for products, with a vast range of shoes for men, women and children in the medium to medium/high price range (family brand). Brand recognition: strong recognition of the Geox brand thanks to an effective communication strategy and its identification by the consumer with the breathing concept. Internationalization: a growing presence on international markets thanks to easy replication of a business model already tried and tested in Italy. Distribution: a network of monobrand Geox Shops in Italy and abroad which has been developed according to each countrys distribution structure and calibrated to the widespread network of multibrand clients. The goal of both networks is to optimize market share and, at the same time, to promote the Geox brand to end-consumers on a consistent basis. Supply chain: a flexible delocalized business model with considerable outsourcing, capable of efficiently managing the production and logistics cycle while the Company maintains control over critical phases of the value chain, so as to ensure product quality and timely deliveries. Geox is the 1st shoe brand in Italy and the 2nd in the world. Since the start of 2008 the company is a member of the S/MIB index, the leading blue chips index for the Italian stock market. Lets take a look at Geox 2008 results (the images are taken from Geox 2008 financial statements): :

Attack Tree Of Computer Security

Attack Tree Of Computer Security This report is introduces about the possible attack for company and it represent by the attack tree diagram. In the company have six computer and internal server. Each computer is using Microsoft window 7. They are using the DVD to store the backup and the router is default setting. Each employee has the email address. Firstly, I will attack the workstation, try to obtain the password illegally and attack the security such as install virus, Trojan, worm and DOS attack. After that, I will attack the dvd to get the dvd and do some malicious action. Obtain the DVD can through the employee, such as bribe or threaten. Malicious action will install the threats into the DVD and spread to other computer when they are using the backup. Then, we will attack the router which is change the WEP or filter the mac address to cause the computer cannot connect to the network. We also can using threats through the router to install into the system, e.g plashing, pharming, DNS cache poisoning and spoo fing. However, I will attack the server using the internal threats and external threats, such as ask a person to disguise a customer to get the information from company, or ask the temporarily customer to be a spy to do some malicious action. Moreover, attack the email using the security threats like phishing, email spam, virus and spam. Then, obtain the email password from the target. Finally, attack the window 7 using hacking tools to destroy the host file from the system and using physical attack to the system and obtain the important data or change the data to make a big lose for the company. All of these attacks will discuss in this report. Introduction and scope Attack tree helps one to understand security issue better, from the stand point of an attacker. Attack trees are a graphical and mathematical construct used to identify most of the attack that will cause the greatest risk to the defender, determine effective strategies decrease the risk in a acceptable level for the de fender, describe the potential attack between the adversary and the defender, provide a communication mechanism for security analysts, capture what is known and believed about the system and its adversaries, and store the information in a diagram that can be understood for the subsequently defenders. Although it is very hard to identify the entire possible factor that leads to intuition, it is based on the experiences and the ability to extrapolate how the experiences apply on the new situation.  For example, the effectiveness of internet security, network security, banking system security, installation and personnel security may all be modelled using attack trees. The ideal of attack tree is that an equipment, software, process could have vulnerabilities that when successful, they could compromise the entire system. Scope There are six computers and one internal server and each computer encompasses Microsoft Window 7 and Microsoft Office 2007. Each workstation has been patched wi th all updates of March 25, 2010. They are using ADSL 2+ connection. The server and workstation backup is store in a DVD. All the employees have email addresses and there share the document through a D-Link DNS-323 NAS. The router is utilising default settings and consists of a D-Link DSL G604t. Each workstation is utilising Microsoft Windows Malicious Software Removal Tool.

Week 2 Academic Paper Assignment Example | Topics and Well Written Essays - 250 words

Week 2 Academic Paper - Assignment Example It is important to clarify that this paper adds immense value to the operations of the research body of knowledge and to the cyber security community. This is by enlightening them on a number of common threats and how they can be mitigated. It also provides a well-defined auditing approach, which focuses on sorting of audit records based on legitimate and Clandestine users. Lastly but certainly not the least, it goes ahead to outlining a quality structure of a computer security surveillance system, which is very important in enhancing data security in a cyber-network (Anderson, 1980). Regardless of the benefits, there is a considerable number of weaknesses on this paper and they include lack of clear explanation on how data encryption will be implemented in the integration of surveillance subsystems. It also has a weakness particularly on monitoring vulnerability in a computer network connection (Westby, 2004). Instead, it only outlines computer security monitoring on the individual computer users and

Explain the different roles played by (i) the central bank, (ii) Essay

Explain the different roles played by (i) the central bank, (ii) depository institutions, and (iii) depositors in the determina - Essay Example For example, there is a strong proof that when money increases rapidly in an economy, there develops a direct relation between money-supply and long-term price inflation. On the other hand, a decrease in the level of money supply in a country leads to a decrease in economic activity, tightened spending levels and a fall in consumer demand. The quantity theory of money states that money supply has a relationship that is directly proportional in nature to the price level (Friedman, 1956). Different institutions have different but correlated roles to play in the determination of money supply in a country and the global economy. Examples of such institutions are the central bank and depository institutions. Depositors also have a part to play in this. Roles of the central bank Every country has a central bank that monitors and determines money supply in the country’s economy. In the US, the money supply is determined by the US Federal Reserve, the central banking system of the US. Its role is to foster economic growth in the US by regulating the actions of private banks and stabilizing the money supply. The Federal Reserve, also known as Fed, uses the expansive monetary policy as a guide in expanding the US money supply (Shin, 2009). Using the expansive monetary policy, the Federal Reserve channels more reserves to the banking system so as to allow private banks more liquidity and to make sure that they have the required ability to issue loans. In the UK, determination of money supply is the function of the Bank of England while that of the counties under the EU is the European Central Bank (ECB) (Burda and Wyplosz, 1997). In order to stabilize an economy in a country, the central bank has the power to determine the level of money stock through the operation of different monetary policies. These policies include reserve requirements, open market operations and discount rates. The most dominant among the three monetary policies is the open market operations p olicy. According to Howells and Bain (2009), an open market operation is a situation in which the central bank purchases or trades government securities for cash in an effort to contract or expand the total money supply. Money supply in the country will increase if the central bank purchases government securities but it will contract if the central bank sells government securities. The responsibility of the central bank in relation to fractional reserve banking is to hold a particular fraction of all deposits. This can be in account with the central bank or in cash. In order to alter money supply, the central bank alters the percentage of total deposits that needs to be held by commercial banks. In this way, the central bank can increase the monetary base in a country by reducing the reserve requirements or reduce the monetary base by increasing the reserve requirements (Mishkin, 1998). The central banks also determine money supply in a country by controlling discount rates. This is possible because the central bank in every country supplies commercial banks with the money they require to meet consumer demand. Therefore, the central bank can meet and control consumer demand for money by controlling the national interest rates. For example, the consumer demand for money will increase greatly if the interest rates decrease while a decrease in consumer demand for money will arise if the interest rates increase. Roles of depository institutions By definition, depository

Drug Abuse and Mental Health Essay -- addiction, illness, informative

Substance abuse complicates almost every aspect of care for the person with a mental disorder. When drugs enter the brain, they can interrupt the work and actually change how the brain performs its jobs; these changes are what lead to compulsive drug use. Drug abuse plays a major role when concerning mental health. It is very difficult for these individuals to engage in treatment. Diagnosis for a treatment is difficult because it takes time to disengage the interacting effects of substance abuse and the mental illness. It may also be difficult for substance abusers to be accommodated at home and it may not be tolerated in the community of residents of rehabilitation programs. The author states, that they end up losing their support systems and suffer frequent relapses and hospitalizations (Agnes B. Hatfield, 1993). Furthermore, mental illness and drug addiction are conditions that often occur together. This is a person who has two brain disorders that influence one another, and which both need treatment. Some say that certain drugs may actually cause mental illness in individuals with a weak genetic profile (Genetic Science Learning Center, 2011).With that being said, symptoms may get worse, but drugs do not necessarily cause mental illness. Some people may begin using drugs of abuse as a form of self-medication. For instance, drugs of abuse may temporarily relieve some of the symptoms associated with stress, anxiety, or depression, but the problems will still exist. Therefore, the form of self-medicating when using drugs can lead to harmful effects in a person’s mental health. People who have been undiagnosed may also suffer from serious mental disorders. So they may take drugs to relieve their symptom which is known as self-me... ...nosis and Mental Illness (Schizophrenia and Drug or Alcohol dependance) . Retrieved february 11, 2011, from schizophrenia.com: http://www.schizophrenia.com/family/dualdiag.html Center, N. D. (2004, April). Drug Abuse and Mental Illness. Retrieved Febrauary 9, 2011, from Justice.gov: http://www.justice.gov/ndic/pubs7/7343/7343p.pdf Genetic Science Learning Center (2011, January 24) Mental Illness: The Challenge of Dual Diagnosis. Learn. Genetics. Retrieved February 18, 2011, from http://learn.genetics.utah.edu/content/addiction/issues/mentalillness.html Lietz, J. (2011). Effects of Substance Abuse. Retrieved February 18, 2011, from ehow.com: http://www.ehow.com/about_4799336_effects-substance-abuse.html Samouilhan, T., & Seabi, J. (2010). University students' beliefs about the causes and treatments of mental illness. South African Journal of Psychology, 74-89 .

Developing Shop Online in China Essay

I. The development of new technology A. The Internet communication skills B. Computer program systems 1. The feedback-based reputation system 2. The E-payment system II. The characteristics of shopping online A. Low-price strategy B. Diversity of products III. Some changes in people’s lifestyle A. Logistics development makes life more convenient B. People prefer to stay at home because of the Internet Developing Shopping Online in China Have you had a good experience of shopping online? It might have been common in the US; however, the only approach for Chinese to buy clothes or food was to go to the mall or supermarket ten years ago. Shopping online has become more and more popular in China and has been adopted as a common way to shop. A report, conducted by iResearch, an online market research company, said that the first year’s trade volume of Chinese online market soared 95.8% (as cited in Ding, 2009,  ¶2). People in China now prefer to click to the website, select products and make sure to purchase. There are two common types of e-commerce websites in China: B2C and C2C. B2C presents business-to-consumer, and C2C stands for consumer-to-consumer. A few e-commerce websites, such as Dangdang (www.dangdang.com.cn, the largest and most popular B2C website in China), and Taobao (www.taobao.com, the largest C2C website in China, owned by Alibaba.com), â€Å"have won great success and established good reputat ion among online consumers†(Lu, Zhou& Bin, 2007,  ¶1). The reasons that shopping online has been developed and improved in such a high speed in China are the development of technology, the characteristics of shopping, and the improvement of people’s lifestyle. The first reason why shopping online has become a significant role in China is the development of the technology, such as network communication skills, e-payment system and the feedback-based reputation system. The Internet has had widespread effects on Chinese since it was first introduced into China in 1995. The Internet, a recent innovation, has become a significant intermediary for not only communication but also commerce. Compared with traditional shopping approaches, the features of the Internet will be considered by buyers, and people will think whether the characteristics of the Internet are preferred when shopping online (Joseph& Dong, 2006,  ¶6). The three steps when consumers are shopping in the Internet are to click their mouse, search for what they want to buy , and make sure to purchase, while they even don’t have to talk to sellers. The convenience of the Internet leads shopping online to be the first choice. Moreover, most consumers are concerned with computer program systems related to payment safety or product reputation when shopping online. Such computer program systems have been set up to ensure consumers’ profits. A lot of online shopping websites, such as eBay.com and Taobao.com use feedback-based reputation system, in which the sellers’ and buyers’ reputation and credit will be recorded and marked based on transaction in the past. It means a lot in online C2C market, and the seller will be trusted if s/he has a good reputation, which brings about good sales (Bo, Zhangxi, & Bingjia, 2010,  ¶20). Nelson (1970) sorted products into experience and search goods. People want to try the quality of experience products right before they buy the products, while people have to see search products through some information provided online. In other words, the products bought online are search goods. People have to decide whether to buy only after reading a few lines of words (as cited in Bo, Zhangxi, & Bingjia, 2010,  ¶22). Without feedback-based reputation system, potential consumers would not have accepted the new approach of shopping. Also, the former comments and scores from buyers and the scores which buyers get from sellers, depending on whether the buyers pay in time or not make feedback-based reputation system become a special credit system for not only vendors but also consumers. Another important system researched and developed for shopping online is payment system which protects consumers’ money from being taken away by sellers without receiving products or not being satisfied with the products. â€Å"Alipayment†, which belongs to Taobao.com, is the typical payment system known among online buyers. Even though there are still some shortcomings needed to be improved in these systems, technology makes it possible and promotes the development of shopping online in China. Secondly, the characteristics of shopping online are considered to be another important reason that promotes the development of shopping online in China. Low-price strategy, diversity of products and convenience of shopping style are three of the most obvious features of shopping online, which attracts more and more people in China involved in shopping online, and not only young people but also old people are interested in online shopping. Price and type are two of the most significant features of product, which influence buyers’ choice when they are shopping online (Bo, Zhangxi, & Bingjia, 2010,  ¶21). Because sellers can reduce operation and storage cost, products online are usually less expen sive than products bought in a traditional way. Lower price has been one of the most important factors, which makes shopping online the best choice in China. There are 10,000 shops which were opened everyday in 2008, while more than 140 million Chinese became loyal customers of shops online (Lan, 2009,  ¶4). Nevertheless, product price is sometimes connected with cheating and fraud, and buyers can’t recognize whether or not the sellers online are cheating on product price. That will be an important issue in online shopping (Bo, Zhangxi, & Bingjia, 2010,  ¶21). Had sellers online had the same price as traditional sellers or higher price, the online market would not have bloomed. Another characteristics of shopping online, diversity of products, promotes the development of shopping online. Imagine that there are two choices for consumers when shopping: buying goods in different shops or buying all stuff in one big shop. Obviously, people prefer to shop in one place and purchase all the stuff they list. Like shopping in a big shopping mall, people buy all they need online on one website without driving out or walking a long distance, crowding in the crowd and sweating in different shops. All consumers need is to search what they want, and compare the prices and comments. Liu claims, â€Å"Best selling online items include clothing, cosmetics, home furnishing, outdoor sports equipment, personal computer, jewelry, laptops and small home appliance†(Liu, 2009,  ¶27). The characteristics of shopping online, low-price strategy, diversity of products and convenience of shopping style, attract more and more people and lead to the promotion of shopping online. Thirdly, the development of people’s lifestyle contributes to the emergence and development of shopping online in China. With the rapid growth of Chinese economy, not only has per capita income improved significantly, but also people are getting accustomed to the faster pace of life. That involved in the development of shopping online as an important factor. Due to the faster pace of life, a kind of new industry—express delivery industry—has arisen. The convenience of shopping online is considered to be a significant reason for consumers. Because of the development of express delivery industry, which belongs to modern logistics, the buyers don’t have to go out to take stuff back home, and just sit in front of the monitor to wait for delivering. Express delivery industry is developing in a rapid pace because of the boom of online shopping. In China, people now are interested in sitting in front of a computer, clicking the mouse, and shopping online (Liu, 2012,  ¶1). The development of express delivery industry has been outstanding in recent years, which has been proven by a year-on-year increase of 20% from 2009. There are 542,000 people working for express delivery industry, and express delivery companies have been set up everywhere around China. Because of the appearance of online shopping, the express delivery industry developed better and faster (Liu, 2011,  ¶3, 4, 5, 6). At the same time, express delivery industry promotes the development of shopping online. The promotion of express delivery industry makes more and more people trust in shopping online.What consumers need to do after making sure to purchase is to wait for stuff being delivered in a few days. Such convenience really helps people who suffer from the faster pace of life: they don’t have to go out to shop, and just stay at home to get everything they want. Another change in people’s lifestyle is that people prefer to stay at home rather than go out for fun. Because of the Internet, online entertainment has become the most popular way to spend time. Not only chatting online or playing online games but also shopping online has been a significant role in people’s daily life. Evidences are that not only can people buy concrete goods online, but also a lot of abstract goods, such as game cards and mobile phone recharge cards, can be found in online shops. The changes of people’s lifestyle and the emergence and development of express delivery industry make contribution to the development of shopping online in China, which makes life more convenient. In conclusion, the development of technology, the characteristics of shopping and the improvement of people’s lifestyle are three main reasons why shopping online has become an important role in China. Due to the developing of shopping online, a new approach of shopping has appeared which makes shopping more convenient for consumers; moreover, it promotes the development of tertiary industry and economic development in China. Shopping online offers many jobs in China; for example, Taobao.com, the biggest shopping online website, provided 570,000 jobs in 2008. Moreover, shopping online offers much more chances for young persons between 23 and 32 years old to run their online shops with government’s support (Lan, 2009,  ¶16, 17, 18). Because of the development of Chinese shopping online, many overseas shopping websites have noticed the future of this market flourish. Alipay, third party payment tool, has enrolled 300 overseas online shops to get access to Chinese online shopping market (Lan, 2009,  ¶9). In other words, the local online shoppers will face more opportunities in the future. References Bo, X., Zhangxi, L., & Bingjia, S. (2010). Factors affecting consumer behaviors in online buy-it-now auctions. Internet Research, 20(5), 509-526. doi:10.1108/10662241011084086 Ding, W. (2009). Cheaper prices or better services?. Beijing Review, 52(37), 28-29. Lan, X. (2009). Online shopping spree (cover story). Beijing Review, 52(37), 26-27. Liu, X. (2009). You want it, the web has it. Beijing Review, 52(37), 30-31. Liu, X. (2011). Express reform for speedy deliveries. Beijing Review, 54(30), 36-37. Liu, X. (2012). Delivering satisfaction. Beijing Review, 55(2), 34-35. Lu, Y., Zhou, T., & Bin, W. (2007). A comparison of prices in electronic markets and traditional markets of China. Chinese Economy, 40(5), 67-83. doi:10.2753/CES1097-1475400504 Joseph, R., & Dong, S. (2006). E-commerce adoption among Chinese consumers: an exploratory study. Journal Of International Consumer Marketing, 18(3), 33-55. doi:10.1300/J046v18n03-03

Price of College Education - 1473 Words

For the past decade, The United States has stressed the importance of college education, to those seeking employment, and better careers. For most people, college is the logical next step in education, as it provides a working knowledge of a desired field and opens the door to many opportunities, but college has become increasingly more expensive as time goes on. Many people feel that college is no longer an option financially. Even with financial aid and scholarships, the cost of a college education can still be very taxing. This is due to massive price increase across the boards, but the main issue on most people’s minds is the debt that will be acquired from higher education. The debt associated with higher education is one of the†¦show more content†¦While students and their parents struggle to afford college, university professors have seen exponential growths that have surpassed inflation by 2.5 percent (Lankford 55). Salaries for professors can account for up 8 0 % of a college’s budget. Now given how much professors make and how much of that is reflected in college expenses there is still another problem with the tenured professors. Professors who receive tenure are some of the most privileged employees in the nation. Not only do they have life time jobs but also they have four months paid vacation and some may only teach six hours a day. On average a professor makes 74,360 dollars a year. Professors are not the only members of faculty though. In fact, administrators make far more than professors do so much so that some administrators make close to the million-dollar range. A million may be the high end but even than quite a few have salaries near 500,000 dollars (Lankford pg.58-59). The question now is whether or not there is a solution to the rising cost of a college degree. Some people are skeptical as to whether or not the cost of college can be combated, but there are plenty of ways the cost of college costs could be diminishe d. The first of which is to change the way people think about higher education and most notably about how people perceive two-year colleges. Two-year colleges are a great solution to the expense of the typicalShow MoreRelatedThe Price Of A College Education3529 Words   |  15 Pages The Price of a College Education: Tuition Discounting in Higher Education David Bryant Baruch College – The City University of New York â€Æ' The Price of a College Education: Tuition Discounting in Higher Education Offering a discount in college tuition has become a standard practice amongst private colleges and universities across the United States as a way of offsetting its published price of tuition—the sticker price—and aid from institutional grants and endowments for enrolling studentsRead MoreDriving The Cost Of Higher Education1063 Words   |  5 PagesDriving the Cost of Higher Education It seems as though the correct step for young people to follow after high school is college. We are constantly told that if we wish to be successful, then we must get a degree. However, with the rising costs, it’s seeming like fewer people are willing or able to take the next step into higher education. Cries about the sheer insanity of the rising costs blur into a cacophony of anger and frustration. The discussion of whether it’s even worth the cost have alsoRead MoreMoney For The Future : College955 Words   |  4 PagesMoney For The Future Many say that education is a right, not a privilege. Others may argue that education, especially higher education like college, is a privilege. Everyone is entitled to an education, but what is holding a lot of students back is their financial situation. The cost of college education is getting out of hand; its prices are alarming, leaving students with little ways to pay for it, in the dust. The unfortunate reality of students dealing with debt is a fear-mongering tacticRead MoreAre Colleges Worth The Price Of Admission?912 Words   |  4 Pagesdebt worth a lifetime Higher education has been known by many Americans as a luxury for only those who can afford it if not being forever in debt with student loans. The price of higher education has been in debate for many years but it still has not ceased to come into an agreement. Should higher education lower its price or is it worth paying for it? As Andrew Hacker and Claudia Dreifus argue in their article â€Å"Are Colleges Worth the Price of Admission?† there are colleges worth mentioning about howRead MoreAre Colleges Worth the Price of Admission? Essay examples979 Words   |  4 PagesAre Colleges Worth the Price of Admission? When it comes to the topic of attending college, most of us will readily agree that obtaining a higher education is important. Where this agreement usually ends, however, is on the question of paying for it. Whereas some are convinced that tuition is too high, others maintain that it is important no matter the cost. Andrew Hacker and Claudia Dreifus address just such an issue in their essay â€Å"Are Colleges Worth the Price of Admission†. Hacker and DreifusRead MoreOn The Coming Burst Of The College Bubble1321 Words   |  6 Pagesof many young college students capped and gowned, their hands clutching diplomas, their ears tuned into some wise person telling them â€Å"you are the future.† For many, deep in debt with few prospects that future looks pretty bleak. It’s enough to make some believe the siren song of Megan Mcardle. McArdles elucidates why the biggest problem in college is the price. â€Å"The rapid run-up in prices, at rates much higher than in flation;† The false connotations that a diploma are all college students neededRead MoreAffordability Of Our Education : Is A College Education Worth The Cost?1729 Words   |  7 PagesSylvia Ikharo Comp 1101 March 15, 2016 Affordability of our Education Every working American family knows how hard it is today to find affordable higher education. As of the past few decades the tuition fee for most public and private colleges increased by 250 percent while income increased by 16 percent (Politico, 2013). The statistics have since then become a trend that has now evolved each year, hence; making it difficult for parents to send their children to school that can cause themRead MoreEconomic Analysis Of Elite Higher Education1619 Words   |  7 PagesEconomic Analysis on Elite Higher Education in California Introduction Higher education is a critical mechanism for individual socioeconomic advancement and an important driver of economic mobility. A well-educated workforce is vital to our nation’s future economic growth. American companies and businesses require a highly skilled workforce to meet the demands of today’s increasingly competitive, global economy. Higher education is provided through a complex public-private market, with manyRead MoreAn Education Battle: Decreasing Amount of Scholarships1155 Words   |  5 Pagesschool have a hard time getting into college or even getting a job. Without a job, scholarship, or financial aid to help, it can be tough to pay for your education. Students are lead to lesser jobs and forced to not go to college because they can not afford tuition. A reason why these colleges ask for so much money is because they don’t have the funding to keep them afloat, so they bump up the prices to get in. School systems need more funding for educati on. Communities and foundations that reinforceRead MoreThe Importance of Higher Education768 Words   |  4 PagesHigher Education | In the view of most Americans, a college education has now taken on the importance that a high school education had in the past, and has become a necessary ingredient for a good job and comfortable lifestyle. This value is shared even more widely among African-American and Hispanic parents.* * 84% say that it is extremely (37%) or very (47%) important to have a college degree in order to get ahead.1 * 87% strongly (68%) or somewhat (19%) agree that a college education